But Apple seems
to think it lies several hundred yards to the south, near the
Potomac River.
The mistake appears to be
one of many in Apple's new mobile maps, which replaced Google Maps as
the default map application in iOS 6, the new operating system for
iPhones, iPads and iPod Touches. Apple has faced a chorus of complaints
since iOS 6 was
made available for download Wednesday, and the griping
will likely grow louder as people get their hands Friday on new iPhone
5s.
"What Apple has done with
#iOS6 maps is like planning a mission to outer space and NOT TALKING TO
NASA," tweeted tech-loving
comedian Baratunde Thurston, a former digital director for The
Onion.
Apple announced earlier
this year it was replacing its mobile map software from Google with a
new Apple-designed system. All iPhone and iPad users are now forced to
use the new map system when they update their software or buy the iPhone
5, which will come pre-loaded with the maps.
But within minutes of the
new software launch on Wednesday, iPhone users began to point out that a
number of landmarks had been misplaced on Apple maps, incorrectly named
and lost entirely.
Screenshots posted online
appear to show a museum located underneath a river, while the map
service seems to deny the existence of the English town
Stratford-upon-Avon, where Shakespeare was born. Other users say a
search for London directed them to London, Ontario, in Canada, instead
of the British capital.
Many customers say they
are upset that Apple has removed mentions of public transportation
routes or stations from its new map service, a popular feature on the
Google system which allowed users to see bus and train schedules at
individual stations.
Ireland's
Minister for Justice expressed concern that the new Apple maps
identify a working farm in a residential area of suburban Dublin as an
airport, a potential hazard for pilots.
The Apple's maps have
already inspired a Tumblr feed, the ironically named "The Amazing iOS 6 Maps,"
filled with examples of mangled mapping. And some Twitter users pointed
out the irony in that the new map system was unable to pinpoint an
Apple store in Sydney, Australia, which it placed on the wrong side of
the road.
Tech blogger and
entrepreneur Anil
Dash was especially critical of the new maps, which he called
"pretty but dumb," and of Apple for releasing what he said was a flawed
product.
"Apple made this maps
change despite its shortcomings because they put their own priorities
for corporate strategy ahead of user experience," he wrote. "That's a
huge change for Apple in the post-iPod era, where they've built so much
of their value by doing the hard work as a company so that things could
be easy for users."
Apple is preaching
patience. Apple spokesperson Trudy Muller told CNN, "Customers around
the world are upgrading to iOS 6 with over 200 new features including
Apple Maps, our first map service. We are excited to offer this service
with innovative new features like Flyover and Siri integration, and free
turn by turn navigation. We launched this new map service knowing that
it is a major initiative and we are just getting started with it. We are
continuously improving it, and as Maps is a cloud-based solution, the
more people use it, the better it will get. We're also working with
developers to integrate some of the amazing transit apps in the App
Store into iOS Maps. We appreciate all of the customer feedback and are
working hard to make the customer experience even better."
Some tech bloggers on
Thursday were advising owners of older iPhones not to upgrade to iOS 6
because of the maps.
Meanwhile, Dutch
satellite navigation company TomTom, which provided the data for the new
map system, told CNN it is not responsible for the way the maps work.
The poor reception for
Apple's maps don't appear to have dented the popularity of the iPhone 5,
however. Apple
announced on Monday that pre-orders of the phone topped 2 million in
just 24 hours and that its initial supply batch for the phone sold
out in just an hour.
Culled : CNN
Edited: LII
Culled : CNN
Edited: LII
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